Shapiro Administration's Campaign to End Substance Use Disorder Stigma

The Department of Drug and Alcohol Programs (DDAP) announces the Keystone Contractors Association (KCA) is joining the Shapiro Administration's statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.

Life Unites Us is the Administration's people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD. It is designed to reinforce and normalize that recovery is not only possible but supported by individuals, businesses, and organizations across the state.

"Reducing the stigma associated with the disease of addiction is at the crux of DDAP's work, and that work requires us to meet people where they live and work," said DDAP Deputy Secretary Sarah Boateng. "By adding an industry partner that plays a large role in building our Commonwealth while also facing unique challenges associated with opioid use disorder, we are expanding the reach of the Shapiro Administration's campaign into an industry where trusted voices matter and a supportive environment makes a difference."